Privacy Notice
DRAFT for Toys R Us to confirm before launch: the registration number, address, contact email and retention period below are placeholders.
This notice explains how personal information is handled in the Toys R Us Arcade (including “Wish List Rush”), in line with the Protection of Personal Information Act (POPIA).
Who is responsible
Responsible party: Amic Trading (Pty) Ltd trading as Toys R Us and Babies R Us [registration number, address]. Operator (runs the games on Toys R Us's behalf): MN Digital Services. Questions or requests: [contact email to confirm].
What we collect
- Everyone who plays: a nickname you choose, your Toys R Us store, game scores and the moves you made (used to verify scores), and a random device ID stored on your phone. We store a one-way scrambled version of your IP address to prevent abuse.
- Only if you claim a voucher: your cellphone number and email address, and the date you gave consent.
Why we use it
- To run the games, the weekly leaderboard and the weekly Store Battle (only your nickname, store and score are shown publicly).
- To issue and verify vouchers, stop duplicate claims, and contact weekly winners about prizes.
- To send you Toys R Us specials, only if you ticked the separate marketing box. You can opt out at any time.
Children
The games are for everyone, but only a parent or guardian, or someone aged 18 or older, may claim a voucher or give us contact details.
How long we keep it
Contact details are kept for [90 days] after the end of the campaign, then deleted. Anonymous game statistics may be kept longer.
Your rights
You may ask to see, correct or delete your information, or withdraw consent, by emailing [contact email to confirm]. You may also complain to the Information Regulator (South Africa) at inforegulator.org.za.
Security
Data is stored on secured servers in [location], accessed only by authorised Toys R Us and operator staff, and never sold.
Last updated: [date]